Cofounder Question Framework
The Hardest Hire You'll Make
Core Insight: Bad cofounder < Solo < Good cofounder. Choose wisely.
Solo vs. Cofounder: Decision Framework
✅ Solo Works If You:
- [ ] Comfortable with sales: Can close deals yourself
- [ ] Handle weight alone: Resilient under pressure
- [ ] No critical gaps: Full-stack or can hire fast
- [ ] Clear on role: Know exactly what you need to do
- [ ] Strong network: Can get advice when stuck
✅ Cofounder Works If You Have:
- [ ] Complementary skills: Tech + business, design + eng, etc.
- [ ] Worked under pressure together: Startup, big project, crisis
- [ ] Compatible work styles: Communication, pace, decision-making
- [ ] Shared vision: Aligned on what success looks like
- [ ] Mutual respect: Trust their judgment in their domain
⚠️ Bad Cofounder Signs:
- First person who said "yes"
- Met at networking event last month
- "We'll figure it out as we go"
- Unequal commitment (one full-time, one part-time)
- No prior working relationship
Rule: 3-month trial before committing. Test the relationship under real pressure.
The 5 Essential Conversations
Have these BEFORE you commit to working together.
Conversation #1: How We Handle Disagreements
Questions to Ask
1. "Tell me about a time you had a major disagreement at work. What happened?"
- Listen for: How they resolved it, their role, the outcome
2. "What if we disagree on a critical decision and can't reach consensus?"
- Listen for: Process vs. ego, willingness to be wrong
3. "Who has the final say if we're deadlocked?"
- Listen for: Clarity on decision authority
Framework: Decision-Making Authority
Option A: Domain-Based
Product decisions → CEO/Product cofounder
Technical decisions → CTO
Design decisions → Head of Design
Financial decisions → CEO (after consulting CTO)
Option B: Majority Vote
Major decisions → Must agree (raise capital, sell company)
Minor decisions → Owner's call (their domain)
Deadlock → External tiebreaker (advisor, investor)
Document this. Write it down. Sign it.
Conversation #2: Equity Split (Day One)
Questions to Ask
1. "What equity split do you think is fair? Why?"
- Listen for: Their reasoning, how they value contributions
2. "What happens if one of us wants to leave in 6 months?"
- Listen for: Understanding of vesting
3. "Should we split 50/50 or weighted by role/risk?"
- Listen for: Ego vs. pragmatism
Framework: How to Split
Equal (50/50):
- Both full-time from day 1
- Similar risk (both quit jobs)
- Complementary skills
- Equal commitment
Weighted:
- One person came up with idea + built v0.1
- One person full-time, one part-time
- Different financial risk (one has savings, one has mortgage)
Standard Structure:
Founder A: ___%
Founder B: ___%
Employee pool: 10-20%
Total: 100%
Vesting: 4 years, 1-year cliff
Red Flags
- "Let's do 50/50 but I'm only part-time" → Unfair
- "I should get more because I had the idea" → Ideas worth $0
- "We'll decide later" → Recipe for disaster
Document this. Write it down. Sign it. File vesting paperwork.
Conversation #3: What Does Success Look Like in 5 Years?
Questions to Ask
1. "Where do you want to be personally in 5 years?"
- Listen for: Alignment with startup timeline
2. "What does a successful exit look like to you?"
- Listen for: $10M vs. $100M vs. IPO expectations
3. "Would you sell the company for $50M in year 3?"
- Listen for: Build vs. sell mentality
Framework: Alignment Check
Misalignment Example:
Founder A: "I want to build a $1B company and IPO"
Founder B: "I want to sell for $20M in 3 years and retire"
This will destroy your partnership.
Alignment Example:
Both: "We want to build a lasting company. If we get a great
offer (>$100M) early, we'll consider it. Otherwise, we're in
this for 10+ years."
Alignment matters more than the specific number.
Conversation #4: Work Style & Commitment
Questions to Ask
1. "What energizes you? What drains you?"
- Listen for: Compatibility of work preferences
2. "How many hours per week are you willing to commit?"
- Listen for: Equal commitment
3. "What's your communication style? (Async vs. sync, meetings vs. docs)"
- Listen for: Can you work together?
4. "What are your non-negotiables? (Family time, vacation, hobbies)"
- Listen for: Realistic expectations
Framework: Work Style Matrix
| Dimension | You | Them | Compatible? |
Red flags:
- One full-time, one part-time
- Radically different risk tolerance
- Incompatible communication styles
- Mismatched urgency
Green flags:
- Both full-time or both part-time
- Similar urgency and pace
- Overlapping work hours
- Compatible communication preferences
Conversation #5: Reference Checks (Work Under Pressure)
Questions to Ask
1. "Who have you worked with that I can talk to?"
- Listen for: Transparency, willingness to share references
2. "Tell me about a time you were under extreme pressure. How did you handle it?"
- Listen for: Resilience, problem-solving, honesty about failures
3. "What will your references say about working with you?"
- Listen for: Self-awareness
Framework: Reference Questions
What to ask references:
1. "How does [name] handle conflict?"
2. "Tell me about a time they failed. What happened?"
3. "Would you work with them again? Why or why not?"
4. "What's their superpower? What's their kryptonite?"
5. "If I'm about to start a company with them, what should I know?"
Red flags from references:
- "Difficult to work with"
- "Blames others for failures"
- "Doesn't take feedback well"
- Reference hesitates or is lukewarm
Green flags:
- "I'd work with them again in a heartbeat"
- "Best [role] I've worked with"
- "Handles pressure better than anyone"
- Specific examples of their impact
The 3-Month Trial
Structure
Month 1: Part-Time Collaboration
- [ ] Work on one project together (side project, prototype)
- [ ] Meet 2-3 times per week
- [ ] Observe: Communication, follow-through, conflicts
Month 2: More Serious
- [ ] Customer discovery together (50 calls)
- [ ] Split responsibilities
- [ ] Observe: Work ethic, complementary skills, shared vision
Month 3: Decision Point
- [ ] Build MVP together
- [ ] Have "the hard conversations" (above 5)
- [ ] Decide: Commit or part ways gracefully
Decision Criteria
✅ Commit if:
- [ ] Enjoy working together
- [ ] Complementary skills proven
- [ ] Resolved conflicts well
- [ ] Equal commitment demonstrated
- [ ] Aligned on vision
❌ Part ways if:
- [ ] Constant friction
- [ ] Unequal effort
- [ ] Values misalignment
- [ ] Can't resolve disagreements
- [ ] Gut says "this isn't right"
Trust your gut. If it feels off, it is off.
Cofounder Agreement Template
# [Company Name] Founders' Agreement
Date: ___________
## Founders
- Founder A: [Name], [Role]
- Founder B: [Name], [Role]
## Equity Split
- Founder A: ___%
- Founder B: ___%
- Employee pool: 10-20%
## Vesting
- 4-year vesting schedule
- 1-year cliff (nothing vests until month 12)
- Monthly vesting thereafter
## Roles & Responsibilities
- **Founder A:** [Specific responsibilities]
- **Founder B:** [Specific responsibilities]
## Decision-Making
### Major Decisions (Unanimous Required):
- Raising capital
- Selling company
- Hiring executives (C-level)
- Pivoting business model
### Domain Decisions:
- Product roadmap → [Name]
- Technical architecture → [Name]
- Go-to-market strategy → [Name]
### Deadlock Resolution:
- [Advisor name] serves as tiebreaker
- OR: CEO has final say (specify domains)
## Commitment
- Both founders commit [X] hours/week minimum
- Both founders commit for at least [1-2 years]
## Exit Scenarios
### Voluntary Departure:
- [60-day] notice required
- Unvested shares return to company
- Company right to repurchase vested shares at FMV
### Involuntary Departure (Termination for Cause):
- Define "cause": fraud, criminal activity, breach of duty
- All unvested shares return to company
- Company right to repurchase vested shares at [discount]
## Non-Compete
- [6-12 months] non-compete in same market
- [Geography if applicable]
## IP Assignment
- All IP created for company belongs to company
- Pre-existing IP listed in Exhibit A
## Signatures
- Founder A: _________________ Date: _______
- Founder B: _________________ Date: _______
Have a lawyer review this. Worth $1K-$2K.
When to Walk Away
Red Flags That Mean "Don't Do This"
- [ ] Met recently: Haven't worked together before
- [ ] Different commitment levels: One full-time, one "weekends only"
- [ ] Ego issues: "I should be CEO because..."
- [ ] Vague on equity: "We'll figure it out later"
- [ ] Bad references: People warn you about them
- [ ] Values misalignment: Disagree on fundamental priorities
- [ ] Gut feeling: Something feels off
It's easier to not start than to break up later.
Success Stories: What Good Cofounders Look Like
Example 1: Complementary Skills
- Founder A: Technical (built v0.1)
- Founder B: Business (sold first 10 customers)
- Result: Neither could do it alone, together they're unstoppable
Example 2: Prior Working Relationship
- Worked together at Google for 3 years
- Shipped major project together under pressure
- Know each other's strengths and weaknesses
- Result: Trust and velocity from day 1
Example 3: Clear Roles
- CEO: Fundraising, vision, sales
- CTO: Product, engineering, hiring
- No overlap, no confusion, mutual respect
- Result: Each focuses on their superpower
Solo Founder Success
Can you succeed solo? Yes.
Examples:
- Spanx: Sara Blakely (solo until $100M+ revenue)
- Plenty of Fish: Markus Frind (solo to $575M exit)
- Craigslist: Craig Newmark (solo for years)
Solo advantages:
- No cofounder conflict
- 100% ownership
- Full control of vision
- Move at your own pace
Solo disadvantages:
- Loneliness
- No one to share burden
- Critical skill gaps
- Slower execution (one person)
If solo: Build advisory board, hire strategically, join founder community.
Resources
- 50 Questions to explore with a Co-Founder by First Round
- Founders’ Agreement By Penn Law
- The Founder's Dilemmas by Noam Wasserman: Cofounder splits and equity
- Y Combinator: Cofounder matching (ycombinator.com/cofounder-matching)
- On Deck: Founder communities and cofounder search
Download all 12 templates: sanscourier.ai/qconsf-2025
*From the QCon SF 2025 talk: "From Staff Platform Engineer to a16z Founder: What I Wish I'd Known" by Gonzalo (Glo) Maldonado*